Digital transformation for Bank

FUIB — FIRST UKRAINIAN INTERNATIONAL BANK

Task & Deliverables:
Developed a highly distinctive marketplace positioning for the merged bank that communicates sustainability, inclusion, innovation, and benefits in a convincing and compelling way to both customers and employees. Created a sustainable and brand migration strategy setting out the short, medium- and long-term business transformation objectives.

Brand identity
Marketing materials
Advertising campaign
Social Media and PR strategy

 

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